Day 51 - Akron Artillery Fire - On The Road To Mayor 

  
For 15 years of my adult life I've worked in marketing. 

A good marketer knows things like:

• Your strengths
• Your weaknesses (a lot about your weaknesses)
• Your insecurities 
• Your fears
• Where you shop 
• Where you went to school 
• Where you work
• What TV shows you watch
• What websites you visit
• The food you eat
• The beverages you drink
• The car you drive

It goes on and on. 

As much as you'd like to think you're a unique snow flake (and we'll tell you that you are) you are not. 

You are a demographic. 

Marketers take profiling as far as the information permits them to go. 

As a person in this industry, I feel quite confident in saying: It's creepy. 

There is one stat good political marketers live by: at least 70% of voters know little to nothing about the stances and initiatives of the person they vote for. 

IT'S ALL ABOUT NAME RECOGNITION. 

All you have to do is make sure the public knows your name. 

And so you are under a type of artillery bombing. 

But instead of using explosives, they are using yard signs. 

Yard signs are starting to pop up like little bombs throughout the city. 

They do it because they know 70% of you will just fill in the oval with the name you remember. 

The Democratic favorite has only said 2 things:

• He's a family man who has lived his entire life in Akron. (He tells you that because it plays well to 35-65 year old voters.)
• He is going to work together with other politicians to move "Akron forward." (He says that because he knows that people didn't like how our past mayor fought with many people.)

That's it. That's all we know. 

• Sewer 
• Potholes 
• Taxes 
• His cabinet 

You don't know anything about those things. 

All you need to know is his name. 

It's such a pessimistic outlook on the people of Akron.

Just bomb them with some pretty flyers and tons of yard signs. 

If he wins it's not because you think he has a good plan for Akron. You'll never know that. 

You'll just know his name. 

Oh... And a mayor will directly effect your life, money, property taxes and where you live. It's a big choice. 

Demand knowing the stances and specific initiatives of the person you are voting for.