Sage Lewis

April 13, 2009

BizCamp – Spring 2009

Filed under: Business — sage @ 2:24 pm

There’s a really cool event coming to Akron April 17th:

BizCamp – Spring 2009 Speaker Schedule | Office Space Coworking

 What is BizCamp?

BizCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment.

It’s an intense event with discussions, demos and interaction from participants. Sometimes referred to as an ‘un-conference’ it’s a break from the expensive, ‘pitch’-driven, cattle-herding events that have become all too common in the business world.

Rather – BizCamp is a participatory event.

Attendees help determine what presentations will be given — and even have the opportunity to present themselves. The presentations themselves are intimate affairs – small groups of 20-30 people. The sessions feature an open dialogue of questions, answers and -yes- even the occasional ‘I don’t know.’

If you are free, seriously consider attending. It should be a great event.

March 15, 2009

Why I think we’re at the bottom

Filed under: Business, Current Events — sage @ 11:24 am

I follow the economic catastrophe at a variety of places. One blog I love is Calculated Risk.

Today, they link to an article by Roubini:

Calculated Risk: Roubini: “Reflections on the latest sucker’s rally”

People love Roubini because he pretty much called this economic situation spot on:

Nouriel Roubini – Wikipedia, the free encyclopedia

Fortune magazine wrote of him, “In 2005, Roubini said home prices were riding a speculative wave that would soon sink the economy. Back then the professor was called a Cassandra. Now he’s a sage.”[1] In September, 2006, he announced to a skeptical International Monetary Fund (IMF) that an economic crisis was brewing. “In the coming months and years, he warned, the United States was likely to face a once-in-a-lifetime housing bust, an oil shock, sharply declining consumer confidence and, ultimately, a deep recession,” according to the New York Times.[2] According to the Times, he accurately foresaw “homeowners defaulting on mortgages, trillions of dollars of mortgage-backed securities unraveling worldwide and the global financial system shuddering to a halt.” The NY Times even labeled him “Dr. Doom.” In hindsight, IMF economist Prakash Loungani has called him “a prophet,”[2] and the vice chairman of AIG said “Roubini was intellectually courageous, and he called the shots correctly.”

In the article I linked to above he is basically saying that we are in a “dead cat bounce”. Basically things are going to continue to get worse because we haven’t solved the heart of this issue.

I have been touting the fact that I think we are at the bottom. And while I agree with Roubini that the heart of this still has significant problems, I still feel confident that we are roughly at the bottom and will be heading up from here.

This is why I think this:
Confidence is truly at the heart of all this.

Things are contracting primarily because people are scared.

Economics becomes incredibly difficult to measure and predict because emotion plays a major factor in determining the ups and downs.

Because of that, I feel that egghead economists often times do not have a tool to accurately measure today’s confidence, much less predict it into the future.

Simply put: I believe people are tired of being scared and not buying.

I think people are ready for this to be over and so… it will be over.

I know that isn’t quantitative. But the driver of this mess is primarily psychological.

I’ve been predicting that March would be the end of this for quite some time.

It’s just because Spring is a good time to start anew.

You’ll see. I’m right. Roubini is wrong (this time).

March 10, 2009

SageRock is Hiring! Pass this around!!

Filed under: Business — sage @ 6:45 am

If you have a moment, I’d appreciate your help. Please take a look and forward this job on to anyone you think would be interested/qualified in the position, or anyone else who could help me find a great candidate.

Thanks for your help!
-Greg Habermann
COO/VP of SageRock, Inc.

++++++++++++++++++++++

Company: SageRock
Job Title: Web Marketing Specialist — Entry Level

Description: SageRock is hiring a full-time web marketing associate to assist our PPC and SEO specialists in overall web marketing campaigns for clients.

Responsibilities include Paid Search account setup and maintenance, market and industry research, strategy planning, HTML and CSS code modification, ROI management, and more.

Job Responsibilities:

Assist Paid Search Media and SEO specialists with:

  • Competition, phrase, market research
  • Management of day-to-day client relationships
  • Creation and Management of PPC campaigns for current and new clients
  • Operating management tools to maintain ROI goals
  • Writing / Designing ads and landing pages
  • Modifying websites for SEO
  • Monitoring, measuring, and reporting metrics to clients
  • Developing and managing Social Media promotions

Skills and Experience:

  • Self-motivating, quick-learner
  • Bachelor’s degree in applicable field
  • Certification with Google AdWords, Yahoo! Ambassador program, etc.
  • Strong organizational and analytical skills, plus ability to manage simultaneous projects and demanding deadlines
  • Proficiency with Excel, HTML, and CSS

Excellent benefits package includes generous vacation; flex time; medical, dental and disability insurance; simple IRA matching. Come work in a collaborative, enriching environment in an exciting, fast-paced industry.

Please send resume and salary requirements to greg@sagerock.com

March 8, 2009

I Think “Should” is Over Rated

Filed under: Business — sage @ 1:10 pm

I have lead pretty much the last decade of my career doing what I felt I “should” be doing.

  • I should be going to meetings.
  • I should be selling.
  • I should be networking.

Recently I have had a change of heart. I’ve decided to make a withdrawal from SageRock. Not a money withdrawal as much as a time withdrawal.

I have decided I was going to start doing the things I wanted to do and really minimize what I didn’t want to do.

The first aspect of that is that I really didn’t know what I wanted to do. I just started doing things that I liked. Namely, blogging and emailing.

I have been spending a lot of time writing on a variety of blogs. And now I’m spending more time interacting with people on social networks.

I’m just trying to reach out to people in ways that are comfortable to me.

I’m not a big fan of calls and meetings. So, I’ve consciously been limiting those things. I honestly think I might have a slight tinge of agoraphobia… or something like that. I don’t think my level of disinterest in physically connecting with people is typical.

This has been an interesting process because if you have never done what you really enjoy, you really don’t know what it is you do enjoy.

But writing and doing videos is incredibly enjoyable to me.

Further more, because I’m doing what I like, I feel like I’m more effective.

Who knows. Maybe all this will come back and bite me in the ass. But so far, I feel more effective. More happy.

March 6, 2009

Welcome to the Revolution

Filed under: Business — sage @ 4:15 pm

Crushing Job Losses May Signal Broader Changes – NYTimes.com

“These jobs aren’t coming back,” said John E. Silvia, chief economist at Wachovia in Charlotte. “A lot of production either isn’t going to happen at all, or it’s going to happen somewhere other than the United States. There are going to be fewer stores, fewer factories, fewer financial services operations. Firms are making strategic decisions that they don’t want to be in their businesses.”

So, the official word is that another 651,000 jobs were lost in February.

I believe the above quote. American businesses are just going to get out of certain fields… namely crazy-ass loans and a large chunk of automobile manufacturing.

There was a time in my life when I thought that the world was going to be dominated by like 4 major corporations. That the “corporation” would control everything.

Now I think the opposite. I think large corporations are going to slowly lose their power in the world. I’m not sure what the power center will be. Initially I thought it would go back to the government. But I wouldn’t be surprised if it’s something we haven’t fully seen yet. An advanced social media platform that gives true power to the people.

I think the power will become fragmented… but yet more powerful than anything we have experienced.

With all of this, I really wish these people that have lost their jobs in areas where they will likely never work again, would just start their own business.

Running a business doesn’t take a ton of brains. I know a lot of really successful business people that are the most asinine humans I’ve ever met. It doesn’t even take that good of an idea: mechanic, window washer, home repair, painting. Those are all outstanding businesses… and businesses where you could stand to make a lot more money than working “on the line.”

The government will be touting education and that sort of thing. I really wish they would promote entrepreneurship.

November 11, 2008

Social Media Happy Hour

Filed under: Business — sage @ 10:25 am

Check out SageRock Happy Hour.

This month it is focused on Social Media.

November 20 @ 6:00
330.379.9000
Free to attend
Please RSVP by November 18th
to Jenilee@SageRock.com

[youtube]ltSoq5Zselo[/youtube]

October 31, 2008

Sage The Web Marketer

Filed under: Business, Current Events — sage @ 12:36 pm

I happen to know something about this whole $250,000 tax issue
debate. That’s almost exactly how much money I made last year in
profit. Watch this video if you want an unvarnished assessment of what
it’s like being a small business owner who makes $250,000.

[youtube]Gxg9WyRfc9Y[/youtube]

September 25, 2008

A Really Great Guy I Met This Week

Filed under: Business, Video — sage @ 10:23 am

I was down in Columbus Ohio for the Small Business Marketing Unleashed Conference. It’s a great conference that I totally love being at.

One of the people I met was John Tuggle. This is his site:
Online Guitar Lessons, Slide Guitar Blues Lessons | Learning Guitar Now

He sells blues guitar lesson dvd’s and downloads. He was a great inspiration for many at the show because of his success and innovation for his online store.

If you are looking to learn guitar or if you are looking at successful online initiatives, definitely check out John’s site.

Nice work John! I hope we get to meet up again sometime.

June 2, 2008

SES Search Engine Marketing (SEM) Training In Chicago June 4, 2008

Filed under: Business — sage @ 3:30 pm

If you are going to be in Chicago this week, come check out:
Search Engine Marketing (SEM) Training Workshops – Chicago, IL – June 4, 2008

I’m teaching a class called:
Tech Pitfalls That Will Derail Your SEO

Watch this video to learn more about the workshops and my class:

November 20, 2007

Think Global, Act Local Training Class at SES Chicago

Filed under: Business — sage @ 1:09 pm

Local search is on-fire hot! By catering to a local audience you can significantly increase your sales and your conversion rate. But creating local search campaigns isn’t as simple as just mirroring your national paid search campaign. Come to the Think Global, Act Local Training Class at SES Chicago to learn hands-on, how-to techniques and strategies to make full use of the local search market. And if it could get any better, I will be co-presenting this cool class with fellow SageRocker, Greg Habermann!

Check out this video to get a taste of all you will learn. And click on the following link to get all the details:
http://www.searchenginestrategies.com/chicago/training.html

Check out this video to learn more about it:

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