When I first read this I didn’t know who wrote it.
But then I saw a tweet from Danny Sullivan and it made sense.
Danny has always had an amazing knack at covering his topic in a thorough way. I always thought it was just because he understood search so well that he was able to tell me the complete story (background and all) better than anyone else.
But with this article I now realize he is just an overall gifted researcher and analyst.
So please take a moment to check out this article on tracking Santa.
For me the best part is learning how NORAD (the military people who monitor the sky for hostile threats) got involved in the Santa tracking business.
Where’s Santa Claus? The 2011 Santa Tracker List, From NORAD To Your Phone!
http://searchengineland.com/wheres-santa-claus-the-2011-santa-tracker-list-105700
