Sage Lewis

August 15, 2006

Sage Lewis Speaker Sheet - For Business Coaching

Filed under: Business, Uncategorized — sage @ 10:12 am

While I know about web marketing with the best of ‘em… my true passion is organizational development. Here’s a first draft of a speaker sheet for being a business coach. This is all in the very beginning stages. So don’t hold me to this idea…

Are you tired of business coaches who have never run a business?

Sage Lewis has been running his own business since 1999. Sage started SageRock.com with his wife Rocky in the living room of their 750 square foot home. SageRock has grown an average of 35% per year since the beginning. They have never gotten investors. They have never had one “silver bullet” client that has driven their business.

He and Rocky have built SageRock piece by piece all by will power, optimism and determination.

In the 21st century business world every company has something to learn from a bootstrapping entrepreneur.

The driving principles of Sage’s own business are:

  • Visionary Leadership
  • Appreciative Leadership
  • Your team should come first
  • Disaster preparation
  • Flattening your organization
  • A boring leader is a bad leader
  • Business - The American Religion
  • Loving your team
  • Stop caring so much about your customers. They don’t care about you.
  • Values matter
  • Your people don’t need you anymore
  • Generation Y makes Generation X look like workaholics

Sage Lewis Speaker Sheet - For Web Marketing

Filed under: Business — sage @ 9:59 am

I’m putting together a speaker sheet. These are my notes on a first draft:

Sage has been a guest speaker throughout the United States. His long standing knowledge and unique perspective of the web marketing world will change how you think about your entire marketing strategy.

He has spoken with associations, non-profit organizations, and multinational corporations.

Topics have included:

  • You’re being too helpful
  • Your designer is the wrong person to make your web strategy.
  • You should be spending more time at gambling and sex sites.
  • Don’t get a blog
  • It’s all about the marketing, stupid
  • Perfect is the enemy of good enough

Sage is fun, uplifting and an eternal optimist. You and your team are guaranteed to be energized with the new, exciting direction your entire marketing strategy will take after meeting with Sage.

He is so confident you will love him, if you aren’t totally happy he will give you all your money back.

******************
Sage Lewis, founder and president, has worked in web marketing for over 7 years – spending 2 years as an Internet Strategist at a web design firm before starting SageRock.com. Sage has been featured as a guest speaker at multiple colleges and trade shows and hosts several seminars per year on Internet marketing. Sage and his partner Rocky have driven SageRock.com to the top of the web marketing field, and the firm has been given top ratings by the only available third-party resource in the industry — the MarketingSherpa.com Buyer’s Guide to Search Engine Optimization and Positioning Services.

Team Contributions: SEO Research and Forum Positing, Business Systems, Business Philosophy, Business Growth, Sales, Account Management, Statistical Analysis Consulting, Web Marketing Consulting and Training.

From Sage: “If you asked me 10 years ago what my career would be in 2006, I probably would have never imagined I would be running one of the U.S.’s top web-marketing firms. But who knew how the Internet would affect us all? I find it thrilling, and I am passionate about this industry. I love the intricacies and details of the world of search engines, traffic metrics, and site usability. I’m proud to be our firm’s researcher, idea guy, and primary techno geek.”

SageRock Introduction

Filed under: Video — sage @ 8:56 am


This is a brief introduction to SageRock.com. Who we are and what we do.

August 14, 2006

Steps To Hiring A Search Engine Marketing Firm

Filed under: Video — sage @ 8:53 am


Some advice on how to go about hiring an SEO, SEM or PPC management company

August 10, 2006

Buddhism Notes 3

Filed under: Self Improvement — sage @ 1:02 pm

http://www.amaravati.org/abm/english/documents/4noble2/data/04first.html#mor

With this formula of the First Noble Truth, even if we have had a pretty miserable life, what we are looking at is not that suffering which comes from out there, but what we create in our own minds around it. This is an awakening in a person — an awakening to the Truth of suffering. And it is a Noble Truth because it is no longer blaming the suffering that we are experiencing on others. Thus, the Buddhist approach is quite unique with respect to other religions because the emphasis is on the way out of suffering through wisdom, freedom from all delusion, rather than the attainment of some blissful state of union with the Ultimate.

When the sense of ‘what I want’ and ‘what I think should and should not be’ arises, and we wish to delight in all the pleasures of life, we inevitably get upset because life seems so hopeless and everything seems to go wrong. We just get whirled about by life — just running around in states of fear and desire.

That’s dukkha; if you want to hold on to something which is beautiful because you don’t want to be separated from it — that is suffering.

August 8, 2006

W. Riley Lockridge ComDoc president and CEO

Filed under: Business, Leadership — sage @ 2:49 pm

I went to a breakfast this morning that featured the president of ComDoc. I was compelled to go to this breakfast because Riley is a pretty forward thinking cat. He is highly focused on his culture and his team. That’s my game, too. So, I wanted to be sure I heard him speak. I’m happy to say, he definitely delivered. He’s my kind of guy… genuine, humble and caring.

These are notes from the meeting. (I’ll follow up with how I think a person could continue to evolve from Riley’s position… which is quite evolved, indeed.)

He started out by saying that business is all about People and Expectations. Once those are taken care of they create Process and Strategy. Those four areas make up the essence of a complete business system.

He said that there is no better laboratory for personal development than business. I have always likened it to a dojo. I’m learning skills that make my life on planet earth deeper and more fulfilling. These skills are also directly applicable to all other parts of life.

He said that “feedback is the greatest gift you can give a person.” I agree with that. But I know many people who just don’t want to know. This knowledge has to be handled carefully.

He said the leader is measured by his people. If his people are getting better in work, community and family, the leader is succeeding.

He said, “The best I can be is equal to my team.” You can also be worse than the team. But you can never be better than your team.

He said that what we do isn’t important. It’s how we do it that matters. The business you choose provides a vehicle to become the best we can be… to be of service to each other, our family, our community and our clients. I’ve often struggled with this very thing. Web marketing is not exactly a socially beneficial career. But I can help other more socially beneficial companies, and I’m helping myself and my team to be better people to help themselves, their family and their community.

“Preparation meets opportunity that creates luck.” That’s my kind of saying. I often say, “the harder I work the luckier I get.” Same idea, I suppose.

He says that you must be open. Being closed will guarantee you that you will miss opportunities.

“To those who have been given much, much is expected.” I first remember hearing this in Spiderman. Spidy’s uncle says, “To those with great power, come great responsibility.” This type of saying is important to me.

“Give, give, give some more and a lot comes back.”

He said that as a leader you are there to assist people be better people.

He said to “just make the decision.” If it’s the wrong decision it’s just an investment. I personally like the statement, “fortune favors the bold.”

“The best providers of feedback are the best receivers of feedback.”

He said that most of his growth had come through adversity. Mine too.

He said to live your values at home, at work and in the community.

He has what he calls, “State of the Business” meetings. These sound like impromptu meetings. This is where most of his feedback comes from.

So, those are my notes. I got a sense that he is really sincere about everything he says. I beleive that he believes it. I get a sense that he loves his vision: ComDoc: An employee owned company: A Great Place to work, a Great Place to be a customer.

In his overall Vision, Mission, Values and Beliefs, his Vision is the most innovative and the most clear. It’s that statement that clearly drives the company. The other items seem a bit less inspired. Although, his values are clearly thought out:
Accountability
Decisiveness
Ethics
Passion
Trust

They spell ADEPT.

I very much admired him. It’s great to see that companies within the area are innovating with creative leadership principles.

The key point that stood out to me was that it’s not important so much what you do but instead, how you do it. The practice of business is the practice of life. That is an enlightened, societally valuable insight.

But there was something within his speech that seemed… like when you see a mouse run across the floor. You wonder if you saw it… it was so fast. But there was no denying it… it was there. I believed everything he said. I believe in his integrity and his genuineness. Just the same, I felt all of it was to drive higher stock prices and higher growth percentages. I didn’t feel he was doing this for the sake of the good of his people. I felt he was doing it for the sake of the top and bottom line. …That he was enlightened with the value of innovative leadership and saw an opportunity. I suspect if he read this, he wouldn’t disagree. He wouldn’t feel I misunderstood him. That’s the difference between him and me.

Buddhism Notes 2

Filed under: Self Improvement — sage @ 12:45 pm

http://www.amaravati.org/abm/english/documents/4noble2/data/03intro.html

First Noble Truth: There is suffering.
First Insight of the First Noble Truth: The insight is simply the acknowledgment that there is this suffering without making it personal.
All life is suffering (dukkha)
That acknowledgment is an important insight; just looking at mental anguish or physical pain and seeing it as dukkha rather than as personal misery — just seeing it as dukkha and not reacting to it in a habitual way.
Second Insight of the First Noble Truth: One should understand dukkha, not just try to get rid of it.
With any form of suffering — physical or mental - we usually just react, but with understanding we can really look at suffering; really accept it, really hold it and embrace it.
The Third Insight of the First Noble Truth is: “Suffering has been understood.” When you have actually practised with suffering - looking at it, accepting it, knowing it and letting it be the way it is — then there is the third aspect.

This is the pattern for the three aspects of each Noble Truth. There is the statement, then the prescription and then the result of having practised.

http://www.amaravati.org/abm/english/documents/4noble2/data/04first.html
When we talk about our human suffering, it brings out our compassionate tendencies. But when we talk about our opinions, about what I think and what you think about politics and religion, then we can get into wars.

If anything unpleasant arises we say, ‘Run away!’ If anyone gets in our way we say, ‘Kill him!’ This tendency is often apparent in what our governments do.

(I left off at this section: MORALITY AND COMPASSION)

August 7, 2006

Buddhism Notes

Filed under: Self Improvement — sage @ 9:29 am

http://www.buddhanet.net/e-learning/intro_bud.htm
The problem is that the “world out there” is constantly changing, everything is impermanent and it is impossible to make a permanent relationship with anything, at all.

http://www.buddhanet.net/e-learning/5minbud.htm
Buddhism teaches that the solutions to our problems are within ourselves not outside.

http://www.buddhanet.net/e-learning/intro_bud.htm
It is only when we completely abandon clinging that we feel any relief from our queasiness.
We suffer because we are constantly struggling to survive. We are constantly trying to prove our existence.
The harder we struggle to establish ourselves and our relationships, the more painful our experience becomes.
Our struggle to survive, our effort to prove ourselves and solidify our relationships is unnecessary.
We could just be a simple, direct and straight-forward person. We could form a simple relationship with our world, our coffee, spouse and friend. We do this by abandoning our expectations about how we think things should be.
We practice being mindful of all the things that we use to torture ourselves with. We become mindful by abandoning our expectations about the way we think things should be and, out of our mindfulness, we begin to develop awareness about the way things really are. We begin to develop the insight that things are really quite simple, that we can handle ourselves, and our relationships, very well as soon as we stop being so manipulative and complex.

“in the beginning” things were going along quite well. At some point, however, there was a loss of confidence in the way things were going. There was a kind of primordial panic which produced confusion about what was happening. Rather than acknowledging this loss of confidence, there was an identification with the panic and confusion. Ego began to form.

The first point is called right view — the right way to view the world. Wrong view occurs when we impose our expectations onto things; expectations about how we hope things will be, or about how we are afraid things might be. Right view occurs when we see things simply, as they are. It is an open and accommodating attitude. We abandon hope and fear and take joy in a simple straight-forward approach to life.

Right livelihood is the fifth step on the path. The truth is, that we should be glad of our job, whatever it is. We should form a simple relationship with it. We need to perform it properly, with attention to detail.

Actually, nirvana simply means cessation. It is the cessation of passion, aggression and ignorance; the cessation of the struggle to prove our existence to the world, to survive. We don’t have to struggle to survive after all. We have already survived. We survive now; the struggle was just an extra complication that we added to our lives because we had lost our confidence in the way things are. We no longer need to manipulate things as they are into things as we would like them to be.

August 5, 2006

Truth

Filed under: Current Events, Leadership, Uncategorized — sage @ 8:26 pm

Truth is the first casualty of war.
What is true is not nearly as important as what is believed to be true.

August 1, 2006

Online Spending Forcasts

Filed under: Business, Uncategorized — sage @ 7:10 am

Current Online Ad Spend Predictions

Search is expected to continue to lead growth, increasing from 41 percent of all online ad spending, or $6.5 billion, in 2006, to comprise 43 percent of online ad spending, or $11.1 billion, by 2011.

Rich media spending is expected to climb at a 21 percent compounded annual growth rate, while video expenditures are forecast to increase at a 27 percent CAGR through 2011.

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