Online Spending Forcasts
Current Online Ad Spend Predictions
Search is expected to continue to lead growth, increasing from 41 percent of all online ad spending, or $6.5 billion, in 2006, to comprise 43 percent of online ad spending, or $11.1 billion, by 2011.
Rich media spending is expected to climb at a 21 percent compounded annual growth rate, while video expenditures are forecast to increase at a 27 percent CAGR through 2011.